Sports and Entertainment Marketing: IDC4U81 (Grade 12, University Preparation)

Semester 1, Semester 2
Any grade 11 university or university/college preparation course in Business, Canadian and World studies, English or Social Sciences and the Humanities.
Credit Value

The Sports and Entertainment Marketing interdisciplinary course emphasizes the development of practical skills and knowledge to solve problems, make decisions, create personal meaning, and present findings related to the growing Sports and Entertainment Marketing industry. Through individual and collaborative inquiry students will use a range of print, electronic and mass media resources to research contemporary issues, real-life situations, and careers related to Sports and Entertainment Marketing. Students will acquire knowledge in the areas of ethics, consumer behaviour, consumer research, product development, pricing strategies, advertising, public relations/publicity, event marketing, endorsement, promotional licensing, sponsorship, product distribution, stadium design, legal issues and career opportunities in Sports and Entertainment Marketing.This course will help students address the Ontario Catholic Graduate Expectations that they become collaborate contributors who achieve excellence, originality, and integrity in their own work and support these qualities in the work of others.